About us

🌿 Rozella – A Legacy of Natural Fragrance Since 1915
At Rozella, fragrance is not just a product — it’s a legacy.

Our journey began in 1915 with Shri Prayag Dutt, who founded Prayag Duttdeen Dayal with a simple yet powerful mission: to deliver 100% pure and natural products that bring joy and trust to every customer.

This commitment to authenticity laid the foundation for a reputation built on purity, quality, and customer satisfaction.

In 1968, under the visionary leadership of Mr. Moradhwaj Saini, the business evolved into Lala Prayag Dutt & Company, continuing our tradition of excellence.
By 1985, we had further expanded with the launch of a sandalwood oil distillery, earning respect across the fragrance industry for our craftsmanship and integrity.

Carrying this proud heritage forward, MD Saini Perfumes was established in 2012, marking the next phase of our evolution — blending time-honored traditions with modern excellence.

Today, as Rozella, we represent a four-generation legacy in Indian perfumery — a family deeply rooted in the art of attar making, essential oil distillation, and natural fragrance creation.

We source the finest raw materials from across India — from rare botanicals to pure spices and steam-distilled floral waters — ensuring that every drop we offer reflects authenticity, tradition, and purity.

At Rozella, we remain dedicated to crafting natural, soulful fragrances that honor our legacy while embracing the future.